Creating content is a time investment—so why let it go to waste after just one post?
With a little repurposing magic, you can turn a single video (like a podcast episode) into nine pieces of content that work across multiple platforms. Here’s how to make your content work harder for you.
Step 1: Start with Video
Say you’ve recorded a podcast episode—great! It’s now live on platforms like Spotify, iTunes, Amazon, and YouTube. But the real magic happens when you break that content down into bite-sized, high-impact pieces.
Step 2: Repurpose It into a Blog
Using tools like Descript (or ChatGPT), you can pull key insights from your podcast transcript and shape them into a blog post. Rewrite the highlights (as a human) and most valuable takeaways for your audience, adding extra oomph where needed. Bonus: Embed your YouTube video directly into the post for extra engagement.
Step 3: Turn It into an Email Campaign
That blog? It can double as an email to your subscribers. Whether you send it now or save it for later, it’s an easy way to keep your audience engaged without reinventing the wheel.
Step 4: Adapt It for LinkedIn
Take your blog post and repurpose it into a LinkedIn article or newsletter. A few tweaks, a polished intro, and suddenly, you’ve got professional-grade content tailored for a whole new audience.
Step 5: Create Reels & Short-Form Videos
Short-form video is where it’s at. Pull out key moments from your original recording—quotes, insights, or quick wins—and turn them into Instagram Reels, TikToks, or YouTube Shorts. A 15-minute podcast could easily give you three or four solid clips.
Step 6: Extract Shareable Quotes
Don’t forget the power of a good quote. Find the punchy moments from your podcast and turn them into social media graphics, Threads posts or carousels. A simple one-liner like “We have the chance to build a business we love” can inspire engagement and shares.
Step 7: Post, Repost & Reshare
Here’s the thing—most of your audience won’t see your content the first time. That means you can (and *should*) reshare these pieces over time. Whether it’s a couple of months, or even a year later, valuable content doesn’t have an expiration date.
One video isn’t just a video—it’s a content goldmine. When you start with a podcast or long-form video, you unlock a bunch of ways to repurpose and redistribute your message across multiple platforms.
So, before you move on to the next thing, ask yourself: Have I squeezed every last drop of value from this content? Just remember the old creepy but memorable juice ad: just squeeze 🍊