Why Should Your Business Create Content for Social Media?
Let me tell you a story. Meet Emily. She’s a coffee-loving, spreadsheet-wielding, slightly sleep-deprived powerhouse running a boutique stationery business, Paper & Ink Co., from her sunny little studio in Melbourne. She’s got the best high-quality notebooks, planners, and quirky greeting cards you could ask for. When she launched her business, she did all the […]
How Showing Up on Video (and in PR) Can Elevate Your Brand
You’ve probably heard it a million times—video is the way to stand out online. It’s not just the algorithms loving it; your audience does too.
I’m a small, home-based business. How can I be more sustainable?
I’ll bet I’m not the only one asking this.
Integrating sustainability and eco-friendliness into a home-based business might seem like a challenge.
I mean, other than turning the computer off at night, what can we do?
More than we think.
Do you like your customers?
Working for yourself doesn’t just mean you can choose to wear slippers while you work. It means you can choose the people you spend your days with. Your team, your suppliers, and yes, even your customers.
Are you scared to be the business owner you dreamed of?
Of course not! I hear you respond, indignantly. I own my business, don’t I? It’s my name on the directors list? Yep. Sure. But is it what you dreamed of? I’m what’s been called a “serial entrepreneur”. I’ve had different small businesses along my journey, and until now, I’ve been too scared to go after […]
Key Dates in Australia for 2024 Small Business
A list of key dates in Australia that could be relevant for small businesses to acknowledge, or have some fun with.
The Importance of Personal Branding Photos for Your Business
In today’s world of socials and influencers, authenticity is the name of the game – even if it is a buzzword. Customers are craving something real. Now, I love a good stock photo, and you’ll see me using them now and then (mostly when I’m sick of looking at my own face). But nothing beats pictures […]
Rolling with the Tides: How Service Businesses Can Ride the Wave of Shifting Spending Habits
Discover strategies to grow your business during a recession. How to adapt to shifting spending patterns, leverage digitalisation, and connect with clients on a deeper level. With these tips, you can thrive and defy the odds even in challenging economic times.
