The Laughter Index: How Australian Small Businesses Can Boost Their ROI with a Dash of Humour

Picture this: It’s a typical Monday morning, and your inbox is overflowing with dreary financial newsletters.

Suddenly, amidst the sea of jargon, you spot an email with subject line: Why did the financial planner open a bakery?

Naturally, you’re intrigued, and before you know it, you’re hooked. That’s the power of humour. Not only does it make your brand memorable, but it also helps forge an emotional connection with your audience.

Index graph made of laughter on a bright teal studio background without text, use colours vibrant coral pink and yellow.

Let’s break down a few of the ways humour can boost your marketing game:

  1. Stand Out in the Crowd:

The finance sector isn’t exactly known for being a barrel of laughs, and that’s where you come in. Injecting humour into your marketing strategy can help you stand out from your peers, who are most likely sticking to the tried-and-tested, serious approach. With a little creativity, you can flip the script and show clients that you’re constantly improving and breaking stereotypes.

  1. Make Complex Topics Digestible:

Financial jargon can be overwhelming, even to the most seasoned of clients. By using humour to explain complex topics, you can make these concepts more digestible and relatable. Remember, a little laughter can go a long way in making your audience feel at ease.

  1. Humanise Your Brand:

Adding a dose of humour to your marketing strategy can help reveal the human side of your business. After all, nobody wants to engage with a faceless corporation. By showing that there’s a person behind the suit (with a sense of humour, no less), you can foster stronger relationships with your clients.

  1. Encourage Social Sharing:

As they say, laughter is contagious. By creating funny and share-worthy content, you’ll increase the likelihood that your audience will share it with their own network, amplifying your reach and brand awareness.

By injecting a dash of humour into your marketing strategy, you can differentiate yourself, and create an emotional connection with your clients.

Moreover, humour helps make complex topics digestible, humanises your brand, and encourages social sharing. Go ahead and tap into your inner comedian to help your business thrive. After all, they* say laughter is the best return on investment.

*by they I mean me