How Showing Up on Video (and in PR) Can Elevate Your Brand

How Showing Up on Video
(and in PR) Can Elevate Your Brand

I recently had the absolute pleasure of joining Erin Huckle from Chuckle Communications on her brilliant podcast, PR with Purpose.

If you’re an ambitious woman with big ideas (and I know many of you are), this episode is packed with insights on how to tackle one of the most challenging yet rewarding aspects of showing up online: video content.

Why Video Matters

You’ve probably heard it a million times—video is the way to stand out online. It’s not just the algorithms loving it; your audience does too. Video creates connection, builds trust, and lets people see the real you. But let’s face it, the idea of turning on the camera can feel daunting, even for the most confident entrepreneurs.

That’s where I come in. At No Grey Suits, I help founders and big thinkers build creative, engaging online presences. Whether it’s through dynamic video content, fresh ideas, or strategic storytelling, my goal is to help you attract the right clients by being yourself—on camera and beyond.

What We Covered on PR with Purpose

In this episode, Erin and I chatted about:

  • Why video feels so uncomfortable for many of us and how to overcome that fear.
  • Simple ways to start using video, even if the thought makes you squirm.
  • What the algorithms really want (spoiler: authenticity over perfection!).
  • My journey in helping business owners create content that connects, without feeling forced or cringy.

 

We also discussed how showing up authentically, whether through PR or video, is the key to building relationships with your audience. Erin is an absolute pro at helping thought leaders share their expertise without the awkwardness, and we had so much fun comparing notes on elevating personal brands.

About Erin Huckle and PR with Purpose

Erin has been in the business of amplifying voices for over 20 years (I swear she must have started in childhood!). Her podcast, PR with Purpose, is all about helping ambitious women share their stories with confidence. Whether through meaningful PR campaigns, award entries, or amazing content creation, Erin’s superpower is helping her clients shine without the cringe factor.

If you’ve ever felt too shy to share your expertise or weren’t sure how to tell your story, Erin’s podcast is an inspiring and practical listen.

Takeaways for Your Brand

If there’s one thing I hope you’ll take from this episode, it’s that showing up online—whether through video or PR—isn’t about being perfect. It’s about being present. Your audience wants to see the human side of your business, and that’s what will build trust and connection.

Tune in to the episode here and let me know your biggest takeaway! I’d love to hear what resonated with you or what’s holding you back from getting in front of the camera.

 

Special thanks to Erin for having me on PR with Purpose. It’s always a joy to connect with other women who believe in the power of storytelling.

 

Now, it’s your turn—what’s one small step you can take today to show up online? Let’s get creative together.

 


 

P.S. If you’re ready to start building a library of video content without the stress, check out my Reel Ready service. It’s designed to make video creation fun, easy, and authentically you!

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