You’re a professional. You’re amazing at what you do. Numbers and contracts are your thing, and spreadsheets make you smile.
You started your own business to do things your way. Escaping the monotony of corporate, or getting away from the ol’ boys club. But then you fell into the trap of doing things the way they’ve always been done. Cue the boring branding, the bland marketing and the cookie-cutter messaging that every other professional service business spruiks. It doesn’t feel like YOU, but it’s the right thing to do. Right?
I’ve been there. I’ve run a mortgage broking business, worked in corporate banks and decided it was time to add some colour.
Welcome to No Grey Suits
I’m here to add magic to your marketing, capturing your brand personality and uniqueness and getting it out there for the world to see.
Questions? Check out my FAQ.
CLIENTS YOU WANT
The eternal struggle: trying to generate leads and reel in clients that mesh perfectly with your vision.
Trust me, I feel you. It’s like trying to find a unicorn in a field of donkeys – not that there’s anything wrong with donkeys. But who doesn’t want a unicorn?
Digital marketing may not be your cup of tea, and the pressure to conform to stuffy, conventional stereotypes because you’re part of a professional services industry like finance, can feel like squeezing yourself into a suit two sizes too small. Not only that, its often the surefire way to attract a bunch of tyre-kickers.
Besides, trying to figure out what to do with your website, social media, and email marketing can be about as overwhelming as assembling flat-pack furniture without instructions.
From creating Insta posts, to engaging with your followers, if social media isn't your thing (or if it is, but you just don't have time), you can hand over the reins.
Still want to do the posting and engagement online yourself, but not so keen to create graphics, reels and captions? This is for you.
Being seen as trustworthy and professional doesn’t mean you have to bend to the traditional stereotypes of the number-crunching, bean counting middle aged dude in a grey suit.
Breaking away from those stereotypes and showing your true self can improve your credibility and trustworthiness with clients. Especially in financial services, your marketing is all about you – it’s not like you can rely on the sparkliness of a sequin purse to sell itself.
Think about it this way: if you’re constantly trying to fit into a mold that isn’t authentic to who you are, you may come across as inauthentic or sleazy to potential clients.
On the other hand, when you embrace your unique qualities and showcase your personality, clients are more likely to trust that you’ll be honest and transparent with them.
Legend had it, Facebook would see your post, scoff at its third-party origins, and toss it into the abyss where reach and engagement go to die.
Of course not! I hear you respond, indignantly. I own my business, don’t I? It’s my name on the directors list? Yep. Sure. But is it
Throughout 2023, I found myself scouring the web each month for upcoming significant dates for social media – especially in Australia, when so much of the
Some of the AWESOME brands I’ve worked with
