I was super, super excited to be asked to help with social media content for my favourite jewellery brand – Bidiliia.
You see, not only do I absolutely LOVE the jewellery, and already owned a bunch of pieces, but I also love the owner of the business, and have always looked up to her in the small business world.
The brief was simple – take over social media content creation and posting for Facebook and Instagram, and copy for a couple of Blog Posts a month.
What else? No more pastels, they had been trialled in the branding for a while and weren’t hitting the mark. A bit more bold, find out what’s working today. Highlight the pieces that people love the most and drive reach and engagement.
